Watford’s free Christmas shopperbus service drew thousands of extra customers into the town’s shops, a survey has revealed.
Over a quarter of the 23,000 passengers who used the coaches – ferrying people between Watford Junction station and the town centre – said the only reason they shopped in Watford was because of the free service.
Now, traders who heard their tills ringing at a record rate last year are to be asked to give money to help pay for the scheme this Christmas.
As well as bringing extra trade into the town, the shopperbus service also helps keep traffic from the town centre. Almost 80 per cent of the service’s passengers drove into Watford but left their cars at the large Junction station car park, the survey showed.
[From the Watford Observer of March 4, 1977]
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