In Cumbria as much as anywhere we do love our chocolate and Cadbury is one of our best-loved brands.
This year, it marks its 200th anniversary, so we’re looking back at how the confectionary company has cemented itself as a firm favourite.
Formerly Cadbury’s and Cadbury Schweppes, since 2010 it has been owned by Mondelez International (originally Kraft Foods). It is the second-largest confectionery brand in the world, after Mars.
Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, Creme Egg and Roses chocolates, and many other confectionery products. One of the best-known British brands, in 2013, The Daily Telegraph named Cadbury among Britain’s most successful exports.
Our main picture shows Maddy Verrier who, in 2012, was lucky enough to find a golden ticket for the London Olympics in her Cadbury Twirl.
Above is an image of Dairy Milk bars rolling off the production line. This was to illustrate a study in 2011, which found for that for Brits, milk chocolate topped the list for comfort food.
A rather glamorous shot of singer Una Foden alongside a liveried jet was released to mark the launch of Fly Cadbury Air in 2015. The firm was offering people the chance to be whisked away for an extraordinary weekend break through a new promotion.
The same year, a survey was carried out on people’s most trusted brands and Godfrey Knight of Carlisle said you couldn’t go far wrong with Cadbury - in fact, he bought its products at least twice a week.
The chocolate maker is never more popular than at Easter and has traditionally partnered with the National Trust for its trails. Pictured in Cumbria is a little girl having her face painted as part of the activities.
Not everyone was happy with the Kraft takeover, and Cadbury workers are shown demonstrating outside the Houses of Parliament.
The image of a worker at Cadbury’s Bournville factory in Birmingham was released to highlight the threat to jobs.
A vintage Dairy Milk bar from 1923 shows how the colours and basic design have stayed the same while the KOKO by Cadbury limited edition Oxygen Facial Treatment shows how versatile its chocolate can be.
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